I'd love to introduce you to Sally Maddison as a potential interviewee for your publication – she's the founder of MINT Market, UAE’s purpose-led marketplace spotlighting the most exciting small and sustainable brands.
Sally isn’t just another entrepreneur. With over two decades in global events and marketing, she’s masterminded everything from high-octane activations for Audi, adidas, Sony PlayStation, Jaguar, Heineken, and Esquire to some of Dubai’s most iconic cultural moments (Ahlan! Hot 100, Grazia ME launch in Bahrain). Since 2008, she’s been at the heart of the region’s creative industry, shaping how brands connect with communities.
Now, with MINT Market, she’s channelling all of that experience into a bold mission: to give soulful, homegrown brands a powerful platform in a retail world dominated by mass players. Her story bridges big-brand brilliance and grassroots grit – making her a rare voice who can speak with authority on both.
Why Sally?
She’s a thought-leader on conscious consumerism, showing how values-driven shopping is reshaping the UAE retail scene.
She’s a champion of local talent and female founders, giving visibility to the next wave of changemakers.
She’s a community builder, proving that retail today is as much about connection and storytelling as it is about sales.
She offers insider lessons from two worlds – what small brands can learn from big players (and vice versa).
If you’re exploring stories on conscious retail, sustainable entrepreneurship, or the future of shopping in the UAE, Sally brings a perspective that’s both global and deeply local and she’s a brilliant interviewee who speaks with passion, clarity, and plenty of real-world insight.
Kindly let me know if you feel she might be a fit for any upcoming stories you're working on, and I'd be happy to share further details. Additionally, if you could let me know if there are any other stories you're working on and I'd love to see how I can support you.
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